Mantra
David Bouchard
Toronto Metropolitan University, Canada
Mantra is a generative video work that evokes themes of nostalgia, memory and ephemerality.
The project draws on an archive of 5000 short TV commercial videos from the 1980s, compiled by the artist from various internet sources using custom software.
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Upon visiting the website, a random clip is selected and presented to the viewer on a loop. Successive viewings present a new 15 second video clip each time.
- Experience Mantra
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* Refresh the website to see a different TV commercial clip.
Successive viewings present a new 15 second video clip each time. Mantra plays on the phenomenon of semantic satiation, where the repetition of a phrase eventually causes temporary loss of meaning for the viewer, as the words blur into sounds and the speech becomes increasingly abstract.
Mantra explores how generative strategies can allow digital experiences to be made unique and spontaneous, existing solely in the moment.
David Bouchard
David is an omnivorous New Media artist, technologist and educator. His work explores the expressive potential of computation, both in software and hardware forms. His research interests include generative art, data visualization, interactive and responsive environments, digital fabrication, display technology for public spaces, electronic music interfaces and wireless sensor networks to name a few. He is currently an Associate Professor of New Media at Toronto Metropolitan University in Toronto, Canada.
RECODE Online Exhibition
RECODE has admitted a resonance of the culture of the creative coding community as a plural movement of interpretation, reclaim, revisit, and/or resignification of artworks and fundamental practices of early computer graphics and art and its subsequent works through the usage of contemporary media, tools, and technologies.
We invite you to explore how artists, academics, researchers, and practitioners explored and interpreted the notion of recode in their works.
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